I just got done reading Blueprint’s response to the reaction to MTV pimping out his new single “So Alive” for some kind of independent artist series on their site, and boy was it refreshing. Apparently a few commenter’s took swipes at him (Bigggg fucking surprise, right? Goddamn) and he addressed those and the very ideas of those people, their self-and-fan-imposed “rules”, and what that means in relation to an album titled “Adventures In Counter Culture”. He’s a really bright dude, and as a musician myself I respect the hell outta him.
“I started working on Adventures in Counter-Culture 5 years ago. At the time I started working on it I was fed up with everything around me; television and its stereotypical and harmful images, commercial radio, the stagnation of the music (even in the hip-hop scene that I’m a part of), and society in general. To me, there had become too many rules, too much routine, too much recycling of ideas and concepts. So as far as I was concerned I didn’t want to be a part of of that anymore, even if it meant that I had to challenge even the things that I’m known best for as an artist.
That’s what counter-culture is.
So as I took on this task of trying to destroy everything I knew musically and socially, I immediately realized that there would be risk involved, but I made the journey primarily for me so I didn’t care. I had to do it for myself.”
And here’s a little radio show featuring an interview and 4 songs off the upcoming album with him:
Adventures In Counter Culture comes out on April 5th.